Transforming What a Car Can Be
“We don’t have a brand legacy; we have a clean sheet of paper, so we have an opportunity to really be true innovators.” That’s what Derek Jenkins, Vice President of Design, finds most exciting about being at Lucid, where changes are underway that will affect the automotive industry for decades to come.
“We’re living in a special time, but we also find ourselves in a special place.” According to Software Engineer Josh Goldberg, Silicon Valley has brought about innovations that have changed society. He adds, “The automotive industry is the next frontier that needs innovating.”
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