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  • January 22, 2021
  • Press Release

Lucid Motors Adds Second Retail Location in South Florida At Rosemary Square in West Palm Beach

Lucid Air sets new EV standards for luxury, performance and range with models achieving 500+ miles; Reservations now available for all models, including Lucid Air Pure

WEST PALM BEACH, FL – January 22, 2021 — Lucid Motors, which is setting new standards for sustainable mobility with its advanced luxury EVs, today announced the opening of its newest retail location in South Florida – the Lucid Studio in West Palm Beach at Rosemary Square – on Saturday, January 23. This location is the sixth in a network of Lucid Studios that will grow to 20 locations across the United States by the end of the year. All Lucid Studios are designed to give customers the opportunity to experience Lucid’s advanced electric vehicle technology and reserve their own Lucid Air all-electric sedan.

At any Lucid Studio, customers can review options for the full Lucid Air lineup of luxury, high-performance EVs, which resets the bar for electric vehicle performance and efficiency with 517 miles of projected range on a single charge for the Grand Touring model and a 0-60 mph time as low as 2.5 seconds. The lineup includes the Lucid Air Pure, a very well-equipped model available from $77,400 ($69,900 after federal tax credit), the Lucid Air Touring, which starts at $95,000 ($87,500 after federal tax credit), and the Lucid Air Grand Touring that starts at $139,000 ($131,500 after federal tax credit). The first available Lucid Air model will be the exclusive, limited production Dream Edition, available from $169,000 ($161,500 after federal tax credit) , featuring a projected 503 miles of range, with 1080 hp and a quarter mile time of 9.9 seconds. Lucid Air production begins in Spring 2021 at the newly completed Lucid Advanced Manufacturing Plant (AMP-1) in Casa Grande, Arizona.

“The opening of our West Palm Beach Studio signifies our confidence in the South Florida market as we continue the expansion of our retail network across the United States,” said Zak Edson, Senior Director of Retail Operations, Lucid Motors. “Our first product, Lucid Air, is a true luxury EV that will set new standards in power, efficiency, comfort and range, and we look forward to sharing it with discerning consumers at our newest location in West Palm Beach.”

“We believe in brands that are reimagining and also leading their respective industries and are thrilled to build on the success of our current tenants with additions like Lucid Motors that speak to the experience, connection and innovation that define our neighborhood,” said Gopal Rajegowda, Partner at Related Southeast, developer of Rosemary Square.

Studio Experience
Every Lucid Studio offers a digitally-oriented luxury experience and allows customers to experience the brand and its products in a location that underscores the company’s unique design aesthetic.

Exploring a Lucid Studio, visitors will get a vision of how the company draws inspiration from the beauty, innovation, and diversity of its home state of California. Lucid Studios augment the physical experience of seeing and touching a Lucid Air, along with the materials used in the interior, with an elevated digital experience. Using a 4K VR configurator, Lucid’s Virtual Reality Experience combines the physical and virtual worlds to allow seamless personalization of everything from interior finishes and materials to exterior color.

Virtual Experience
Mirroring the luxury Studio experience online, customers who prefer shopping from home can engage with the Lucid “Design Yours” configurator, a cloud-based configuration solution powered by ZeroLight’s Concierge product. From the comfort of their own homes, customers can interact with a car while exploring key features and configuration options.

Future Studios & Service Centers
These newest Studios in South Florida are just two of a network of 20 locations set to open throughout North America by the end of 2021. Other Studio locations will include the New York City and D.C. Metropolitan areas as well as Boston, Chicago, Scottsdale, Houston and multiple California locations.

About Lucid Motors
Lucid’s mission is to inspire the adoption of sustainable energy by creating the most captivating electric vehicles, centered around the human experience. The company’s first car, the Lucid Air, is a state-of-the-art luxury sedan with a California-inspired design underpinned by race-proven technology. Featuring luxurious interior space in a mid-size exterior footprint, select models of the Air will be capable of a projected EPA range of over 500 miles and 0-60 mph in under 2.5 seconds. Customer deliveries of the Lucid Air, which will be produced at Lucid’s new factory in Casa Grande, Arizona, will begin in the spring of 2021. 

Media Contacts
Andrew Hussey
David Buchko
media@lucidmotors.com