Lucid at Monterey Car Week: A Look Back
Highlights from the Automotive World’s Most Exclusive Week
Monterey Car Week is always an exceptional experience. What started 67 years ago with the first Concours d’Elegance has grown into an unparalleled week-long celebration of the past, present, and future of the automobile. Lucid was there this year, showcasing the future of luxury mobility.
The week began with McCall’s Motorworks Revival. Held at the Monterey Jet Center, the event brought together the best in aviation and automobiles. The Lucid Air, shown for the first time in an exclusive new color, looked right at home alongside the executive jet transporters.
On Thursday, the Air made a stop on Ocean Avenue in Carmel en route to our display stand. The Air garnered plenty of attention, even among all of the amazing cars from the Tour d’Elegance that had stopped for a lunch break on the avenue.
From Friday through Sunday, the Lucid display on Peter Hay Golf Course had a steady stream of visitors. Like our car, the display took its inspiration from our home state of California and blended seamlessly with the beautiful landscape along 17-Mile Drive. We spoke with thousands of guests and invited everyone to spend time in the Lucid Air to experience our vision for luxury mobility.
Monterey Car Week was an experience to remember. The Lucid team had a wonderful time, and we look forward to returning in 2018. You can always be the first to know about Lucid events happening in your area by subscribing to our newsletter and following us on Facebook and Twitter.