Lucid Motors Expands California Studios with New Locations in Century City and San Jose
Lucid Air sets new EV standards for luxury, performance, and range up to 500+ miles; Reservations now available for all Lucid Air models with pricing starting at $69,900
LOS ANGELES AND SAN JOSE, CA – November 5, 2020 — Lucid Motors, which seeks to set new standards for sustainable mobility with its advanced luxury EVs, today announced the imminent opening of its Century City and San Jose Studio locations. While there, customers can see the Lucid Air, which starts production in Spring 2021 with the exclusive Dream Edition, and they can also design and reserve a Lucid Air of their own.
At any Lucid Studio, customers can review options for the full Lucid Air lineup of luxury, high-performance EVs. This includes the Lucid Air, a very well-equipped model available from $69,900¹, through the Lucid Air Touring, which starts at $87,500¹, and the Lucid Air Grand Touring, starting at $131,500¹. The Lucid Air lineup features available horsepower levels up to 1080 hp, quarter mile times as low as 9.9 seconds, and versions offering up to 517 miles of projected range on a single charge, making Lucid Air the new standard for electric vehicle performance and efficiency.
The new Los Angeles Lucid Studio, which joins the Beverly Hills Studio as the second Southern California location, will open at Westfield Century City on Saturday, November 7. The San Jose Studio, the second in Silicon Valley, is located at Westfield Valley Fair, and will open Saturday, November 7 as well. Customers in Northern California can also visit the Lucid Studio at the company’s headquarters in Newark, CA.
“With these newest California locations, with many more to come, more people will have the opportunity to engage in an entirely new EV car-buying journey that is as groundbreaking as the performance, efficiency, and design benchmarks set by the Lucid Air itself,” said Peter Rawlinson, CEO and CTO, Lucid Motors.
Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer’s purchase and ownership preferences whether they visit in-person, make inquiries entirely online, or combine the two. By supporting every phase of the customer journey, Lucid Studios allow customers to experience the brand and its products in a location that underscores the company’s unique design aesthetic.
Exploring a Lucid Studio, visitors will get a vision of how the company draws inspiration from the beauty, innovation, and diversity of its home state of California. Lucid Studios augment the physical experience of seeing and touching a Lucid Air with an elevated digital experience that complements the purchase process and extends into ownership. Using a 4K VR configurator, Lucid’s Virtual Reality Experience combines the physical and virtual worlds to allow seamless personalization of everything from interior finishes and materials to exterior color.
Mirroring the luxury one-to-one Studio experience online for customers who prefer shopping from home, “Lucid Studio Live” is a cloud-based configuration solution powered by ZeroLight’s Concierge product. From the comfort of their own homes, customers can interact with a car while a sales representative virtually guides them through key features and configuration options.
Future Studios & Service Centers
These newest Studios are two of 20 set to open throughout North America by the end of 2021. Other locations will include Miami, West Palm Beach, New York City, Boston, and the D.C. Metro.
Aligning with current COVID-19 social distancing guidelines, customers can go to www.lucidmotors.com to book a personal appointment or start exploring the Lucid Air through the "Design Yours" configurator.
¹Amount includes a potential $7,500 US federal tax credit. Additional state and local incentives may also be available. A tax advisor should be consulted regarding individual tax treatment. Pricing not currently available in non-US markets. Lucid will submit its certification of credit eligibility to the IRS prior to the start of production.
About Lucid Motors
Lucid’s mission is to inspire the adoption of sustainable transportation by creating the most captivating electric vehicles, centered around the human experience. The company’s first car, the Lucid Air, is a state-of-the-art luxury sedan with a California-inspired design underpinned by race-proven technology. Featuring luxurious interior space in a mid-size exterior footprint, the Air will be capable of an estimated EPA range of over 500 miles and 0-60 mph in under 2.5 seconds. Customer deliveries of the Lucid Air, which will be produced at Lucid’s new factory in Casa Grande, Arizona, will begin in the spring of 2021.