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Lucid Unveils Our Sales and Service Strategy

We’re Opening Nine Lucid Studios in 2020 with More to Come in 2021

We recently gave reservation holders a sneak preview of the production Lucid Air at our Silicon Valley headquarters. They were also the first to experience our first Lucid Studio — which is now open by appointment.

Just as the Lucid Air’s design draws inspiration from the beauty, innovation, and diversity of California, Lucid Studios pay homage to the Golden State’s relaxed elegance through sophisticated modern design rendered in warm colors and materials.

They also serve as technology hubs for an integrated digital journey centered on Lucid’s Virtual Reality Experience. Combining the physical and virtual worlds in an immersive vehicle interior model with four seats, customers can explore the Air inside and out — either on their own or as a group. 

<p>The Lucid Studio at our Silicon Valley Headquarters. The Virtual Reality Experience is pictured.</p>

With a high priority on building personal relationships with customers, we also look forward to continuing the personalized service already established by our sales team in the reservation process. “We thoughtfully developed Lucid’s retail strategy to provide customers with very specific experiences when they enter our studios and engage with our representatives,” said CEO Peter Rawlinson. “From the materials they view and touch, the experience of the VR configurator, the design of the studios in the context of the vehicles they’ll contain, and along with the physical locations of the studios themselves, everything comes together for our customers to allow them to absorb and appreciate the values infused into the Lucid brand.”

This studio in Newark, CA, is only the first of nine we will open in 2020, with these confirmed locations:  

  • Wilshire Boulevard in Beverly Hills, CA
  • Westfield Century City in Los Angeles, CA
  • Westfield Valley Fair in San Jose, CA
  • Rosemary Square in West Palm Beach, FL

Studios in Silicon Valley and Beverly Hills will also feature service centers. And we will open further studios this year in New York City, Miami, and in additional Southern California locations. 

We will follow up in 2021 with studios and service centers in New York, Florida, Washington D.C., Chicago, Orange County, San Diego, and Europe. Many other locations are under consideration, which will be prioritized based on the reservations we receive.  

To reserve your own Lucid Air, or if you have any questions, please contact or call +1 844 367 7787.

<p>Lucid Studio Century City, opening in 2020</p>
<p>Lucid Studio Century City is currently under construction</p>