December 22, 2020

Now open: Our new Lucid Studio in Miami.

The new Miami Studio marks our retail expansion to the East Coast.

Joining our four Studio locations in California — Newark, Beverly Hills, Century City, and San Jose — is the latest Lucid Studio opening at the Brickell City Centre in Miami, Florida. Our Studios offer a chance to experience the Lucid Air first-hand, review the full line-up of luxury, high-performance EVs, and reserve an Air.

“The opening of our first East Coast Studio in Miami signifies a remarkable milestone for Lucid, marking the expansion of our retail network across the United States and introducing Lucid to an ever-growing audience,” said Peter Rawlinson, CEO and CTO. “Our first product, Lucid Air, a true luxury EV, is setting new standards in power, efficiency, comfort, and range. I’m confident that these attributes will resonate with Floridians attracted to the benefits a state-of-the-art EV can have upon their family, their community, and indeed, the world.”

The Studio experience
Every Lucid Studio offers a tech-savvy, immersive luxury environment. We designed and engineered the Lucid Air to set the standard in the luxury electric car market — and created a sales and service experience to match. Within every Lucid Studio, visitors can better understand our dedication to craftsmanship, and how we draw inspiration from the beauty and innovation of California. And along with the physical experience of seeing and touching an Air, they can also take one for a “test drive” through VR. This in-studio VR experience combines the physical and virtual worlds to allow seamless personalization of everything from interior finishes and materials to exterior color.

More to come
Miami at Brickell City Centre is the first of many Studios that will open on the East Coast of the US over the next year – including the West Palm Beach Studio at Rosemary Square in early 2021. And those are just two of a network of 20 locations set to open throughout North America by the end of 2021. Other Studio locations will include New York City, Boston, the D.C. Metro, Chicago, and multiple California spots.

Now open: Our new Lucid Studio in Miami.

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