Next-level collaboration.
Next-generation innovation.
Derek Jenkins and Peter Rawlinson describe the ultra-collaborative Lucid approach.
At Lucid, engineering and design are one in the same. While traditionally these two teams work in silos, Lucid takes a radically different approach to product creation, bringing everyone — aerodynamics, clay modeling, feasibility, software engineering, CAD design, brand, and more — together under one roof.
Watch as Derek Jenkins and Peter Rawlinson offer a rare glimpse into Lucid’s private Design Studio and dive into the collaborative culture and process.